In 1986 John Zaslavsky, a local small business owner who ran a shoe repair shop two blocks down the road came shopping for a car not knowing what he would find. Josh and John’s friendship began that day. Realizing each others' passion for cars, John began assisting Josh with buying and selling cars. Eventually with the growth of their business, the two formalized their partnership and John sold his formal shoe repair business. Very quickly, John and Josh learned that the tool necessary for becoming successful in the car business was a steady and reliable source for purchasing vehicles. The days of combing the classifieds had to go in order to grow. With the introduction of cell phones in the mid 80s, John had the idea of purchasing ten cell phones and passing them out to local new car managers at new car dealerships. He told them, “When you're trading for a car, page me, and I’ll bid it for you, then come buy it.” This new method appealed to the new car stores because previously, the only choice was to take their trades to the auction and risk loosing money on a weekly basis.